Privacy Policy for RedNote Guide

RedNote Guide (hereinafter referred to as "the Company") is committed to providing strong privacy protection for users of our Xiaohongshu educational services. Our privacy policy is designed to help you understand how we collect, use, and protect the information you provide to us and to help you make informed decisions when using our Xiaohongshu tutorial services.

For the purposes of this agreement, the "Website" refers to the Company's website, accessible at https://rednote.org. "Services" refer to any Xiaohongshu educational services and resources provided by RedNote Guide, including but not limited to our comprehensive Xiaohongshu tutorials, guides and educational content.

"We," "us," and "our" refer to RedNote Guide.

"You" refers to you, as a user of our website or our Xiaohongshu educational services.

By accessing our website or our services, you consent to our privacy policy and terms of service and agree to the collection, storage, use, and disclosure of your personal information as described in this privacy policy.

I. Information We Collect

We collect "Non-Personal Information" and "Personal Information." Non-personal information includes information that cannot be used to identify an individual, such as anonymous usage data, general demographic information, referring/exit pages and URLs, platform types, preferences you submit and preferences generated based on the data you submit. Personal information includes your email, name, comments, feedback, and Xiaohongshu content preferences, as well as any other personal information you may submit to us through the RedNote Guide website.

Information Collected Through Technology

To activate the service, you do not need to provide any personal information. However, to improve the quality of our Xiaohongshu educational services, we track information provided by your browser when you view or use the website, such as which website you came from (referred to as "referring URL"), your browser type, the device you connect with, time and date of access, and other information that does not directly identify you. We use cookies or small text files to track this information, including anonymous unique identifiers. Cookies are sent from our server to your browser and stored on your computer hard drive. Sending cookies enables us to collect non-personal information and record your preferences when using our services, either individually or in aggregate.

Our third-party affiliate partners and service providers, including Google Analytics, Microsoft Clarity, and Umami, implement cookies to track the information listed above and help us provide an enhanced user experience. RedNote Guide or third-party affiliate partners may use both persistent and session cookies; persistent cookies remain on your computer until you close it and delete them, while session cookies expire when you close your browser.

Children's Privacy

This website and Xiaohongshu educational services are not intended for anyone under the age of 13. We do not knowingly collect or solicit information from anyone under the age of 13, nor do we allow anyone under the age of 13 to register for the service. If we learn that we have collected personal information from anyone under the age of 13 without parental or guardian consent, we will promptly delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].

II. How We Use and Share Information

Personal Information:

Unless otherwise stated, we do not sell, trade, rent, or otherwise share your personal information with third parties for marketing purposes without your consent. We share personal information with vendors who assist RedNote Guide in providing our Xiaohongshu educational services, such as email communication servers that may access users' email addresses to send communications on our behalf. Those vendors use your personal information only as instructed by us and in accordance with our privacy policy.

In general, the personal information you provide to us is used to help us communicate with you about our Xiaohongshu educational services. For example, we use personal information to respond to inquiries, solicit feedback, provide technical support, and inform users about promotional offers or service updates. We may share personal information with external parties if we have reasonable grounds to believe that access, use, retention, or disclosure of information is necessary to meet any applicable legal process or enforceable government request; enforce applicable terms of service; address fraud, security, or technical issues; or protect our users' or the public's rights, property, or safety as required or permitted by law.

Non-Personal Information:

In general, we use non-personal information to help us improve our Xiaohongshu educational services and customize user experiences. We also aggregate non-personal information to track trends and analyze usage patterns on the website. This privacy policy does not limit our use or disclosure of non-personal information, and we reserve the right to use and disclose such non-personal information to our partners, advertisers, and other third parties at our discretion. If we engage in business transactions, such as mergers or being acquired by another company, your personal information may be among the transferred assets. You acknowledge that such transfers may occur and that your personal information may continue to be processed by the acquiring party under this privacy policy.

III. How We Protect Information

We implement security measures designed to protect your information from unauthorized access. Our data is stored via secure cloud storage services and databases. The data is stored on secure servers behind firewalls. We protect your information from potential security vulnerabilities through technical security measures including encryption, firewalls, and secure socket layer technology. However, these measures cannot guarantee that your information will not be accessed, disclosed, altered, or destroyed without authorization. By using RedNote Guide's services and website, you acknowledge and assume these risks.

IV. Your Rights Regarding the Use of Your Personal Information

You have the right to opt out of marketing communications at any time. When we send promotional communications about our Xiaohongshu educational services, you can opt out by following the unsubscribe instructions in each promotional email. You may also notify us via email if you do not wish to receive marketing communications. Please note that despite your promotional preferences, we may continue to send administrative emails, including updates to our privacy policy.

V. Links to Other Websites

As part of our Xiaohongshu educational services, we may provide links to other websites or applications. However, we are not responsible for the privacy practices or content of these external websites. This privacy policy applies only to information collected through the RedNote Guide website and our Xiaohongshu educational services. We encourage users to read the privacy statements of other websites before using them.

VI. Changes to Our Privacy Policy

RedNote Guide reserves the right to change this policy and our terms of service at any time. We will notify you of significant changes to our privacy policy by posting notice of such changes on our website. Significant changes will take effect 30 days after notification. Non-substantial changes will take effect immediately. You should periodically check this privacy page for updates.

VII. Contact Us

If you have any questions about this privacy policy or RedNote Guide's practices, please contact us at [email protected].

This privacy policy was last updated on 13 January, 2025.

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